Innovative on Instagram: Nike Spotlight

Nike is first, with 1.31 million followers. The sports-centric brand demonstrates the opportunities that continue to evolve on Instagram for those within a wide range of industries. Capitalizing on visual trends, Nike’s profile includes exactly the type of images consumers would like to see – from extreme sports to simplistic footwear.

Taking its image inspiration one step further, however, is the brands unique collaboration with Instagram. Nike iD created “NIKE PHOTOiD,” which allows consumers to create custom shoe designs based off of their own photos.


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